On leveraging e-services for effective relationship management: exploring the necessary technological components
This paper is the collaborative effort between a former IT practitioner and a services marketing academician. Its primary purpose is to provide an overview of the e-service technologies that enable effective Relationship Management (RM). To do so, a framework is introduced that consists of ‘front’ a...
| Main Authors: | , |
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| Format: | Journal Article |
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Inderscience Enterprises Limited
2007
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/46696 |