On leveraging e-services for effective relationship management: exploring the necessary technological components
This paper is the collaborative effort between a former IT practitioner and a services marketing academician. Its primary purpose is to provide an overview of the e-service technologies that enable effective Relationship Management (RM). To do so, a framework is introduced that consists of ‘front’ a...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Inderscience Enterprises Limited
2007
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/46696 |
| _version_ | 1848757631951306752 |
|---|---|
| author | Galbreath, Jeremy Hoffman, D. |
| author_facet | Galbreath, Jeremy Hoffman, D. |
| author_sort | Galbreath, Jeremy |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This paper is the collaborative effort between a former IT practitioner and a services marketing academician. Its primary purpose is to provide an overview of the e-service technologies that enable effective Relationship Management (RM). To do so, a framework is introduced that consists of ‘front’ and ‘back’ office technologies. By exploring a front and back office context, this paper simplifies the technological complexity of e-services and offers insight into how firms can more effectively manage their relationship assets. |
| first_indexed | 2025-11-14T09:31:10Z |
| format | Journal Article |
| id | curtin-20.500.11937-46696 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:31:10Z |
| publishDate | 2007 |
| publisher | Inderscience Enterprises Limited |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-466962017-09-13T15:58:59Z On leveraging e-services for effective relationship management: exploring the necessary technological components Galbreath, Jeremy Hoffman, D. information technology e-services relationship management relationship assets This paper is the collaborative effort between a former IT practitioner and a services marketing academician. Its primary purpose is to provide an overview of the e-service technologies that enable effective Relationship Management (RM). To do so, a framework is introduced that consists of ‘front’ and ‘back’ office technologies. By exploring a front and back office context, this paper simplifies the technological complexity of e-services and offers insight into how firms can more effectively manage their relationship assets. 2007 Journal Article http://hdl.handle.net/20.500.11937/46696 10.1504/IJECRM.2007.016018 Inderscience Enterprises Limited restricted |
| spellingShingle | information technology e-services relationship management relationship assets Galbreath, Jeremy Hoffman, D. On leveraging e-services for effective relationship management: exploring the necessary technological components |
| title | On leveraging e-services for effective relationship management: exploring the necessary technological components |
| title_full | On leveraging e-services for effective relationship management: exploring the necessary technological components |
| title_fullStr | On leveraging e-services for effective relationship management: exploring the necessary technological components |
| title_full_unstemmed | On leveraging e-services for effective relationship management: exploring the necessary technological components |
| title_short | On leveraging e-services for effective relationship management: exploring the necessary technological components |
| title_sort | on leveraging e-services for effective relationship management: exploring the necessary technological components |
| topic | information technology e-services relationship management relationship assets |
| url | http://hdl.handle.net/20.500.11937/46696 |