Relationship marketing: Its potential to enhance public-private sector initiatives
In an effort to obtain value for money and eliminate waste and inefficiency, inherent within the public sector, Governments throughout the world are actively encouraging the private sector to become interested in funding public infrastructure projects. There are several examples within Australia whe...
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| Format: | Journal Article |
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2002
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| Online Access: | http://hdl.handle.net/20.500.11937/46568 |