Reviewing congruity effects in the service environment musicscape
Purpose – The purpose of this paper is to present a literature review that highlights significant findings from empirical research examining the impact of music within various real and simulated service environments. Design/methodology/approach – The paper examines the results of studies that have m...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Ltd.
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/46304 |