Journal of the Academy of Marketing Science (JAMS)

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Journal of the Academy of Marketing Science (JAMS)

It has been shown that heterogeneity in worded alcohol warning statement effectiveness affects young people’s choice behaviour. This heterogeneity has been found to be closely aligned to gender differences. In this study, the research is extended by considering the influence of alcohol category (typ...

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Bibliographic Details
Main Authors:	Jarvis, W., Pettigrew, Simone, Olaru, D.
Other Authors:	G.T.M. Hult
Format:	Conference Paper
Published:	Academy of Marketing Science, Springer 2013
Subjects:	Alcohol Labelling Latent Class Modelling Youth Alcohol Choice Alcohol Warning Statements Alcohol Product Attributes
Online Access:	http://hdl.handle.net/20.500.11937/46291

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