Journal of the Academy of Marketing Science (JAMS)
It has been shown that heterogeneity in worded alcohol warning statement effectiveness affects young people’s choice behaviour. This heterogeneity has been found to be closely aligned to gender differences. In this study, the research is extended by considering the influence of alcohol category (typ...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Conference Paper |
| Published: |
Academy of Marketing Science, Springer
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/46291 |