Exploring the factors influencing consumers' choice of retail store when purchasing fresh meat in Malaysia

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Exploring the factors influencing consumers' choice of retail store when purchasing fresh meat in Malaysia

This research explores the preferred place for Malaysian consumers to purchase fresh meat. From four focus group discussions, participants indicated that their decision to purchase fresh meat from either a modern retail outlet or the traditional market was influenced by five key variables: perceptio...

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Bibliographic Details
Main Authors:	Chamhuri, N., Batt, Peter
Format:	Journal Article
Published:	International Food and Agribusiness Management Association 2013
Online Access:	http://hdl.handle.net/20.500.11937/46147

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