Exploring the factors influencing consumers' choice of retail store when purchasing fresh meat in Malaysia
This research explores the preferred place for Malaysian consumers to purchase fresh meat. From four focus group discussions, participants indicated that their decision to purchase fresh meat from either a modern retail outlet or the traditional market was influenced by five key variables: perceptio...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
International Food and Agribusiness Management Association
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/46147 |