Personal and historical nostalgia: A comparison of common emotions

QR Code

Personal and historical nostalgia: A comparison of common emotions

This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes in intensity of five emotions common to both reactions are examined. Upbeat/ela...

Full description

Bibliographic Details
Main Authors:	Phau, Ian, Marchegiani, Christopher
Format:	Journal Article
Published:	The Haworth Press Inc 2013
Subjects:	advertising effectiveness emotions nostalgia consumer behaviour
Online Access:	http://hdl.handle.net/20.500.11937/46140

Similar Items

Personal and historical nostalgia - a comparison of common emotions
by: Marchegiani, Chris, et al.
Published: (2010)

A comparison of two common emotions: personal and historical nostalgia
by: Marchegiani, Chris
Published: (2010)

A comparison of emotional responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

Personal vs. historical nostalgia: a division of emotions
by: Marchegiani, Chris
Published: (2009)

Varying levels of historical nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Away from "unified nostalgia": conceptual differences of personal and historical nostalgia appeals in advertising
by: Marchegiani, Chris, et al.
Published: (2010)

Varying levels of personal nostalgia's effects on emotions
by: Marchegiani, Chris
Published: (2009)

Conceptualising personal and historical nostalgia
by: Marchegiani, Christopher A.
Published: (2009)

A comparison of cognitive responses between personal and historical nostalgia
by: Marchegiani, Chris
Published: (2009)

Nostalgia in advertising: a content analysis
by: Marchegiani, Chris, et al.
Published: (2010)

Historical nostalgia intensities: effects on cognition, attitudes, and intentions
by: Marchegiani, Chris, et al.
Published: (2008)

Examining the dual mediation hypothesis under personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2011)

A content analysis of nostalgia in advertising
by: Marchegiani, Chris
Published: (2010)

Effects of historical nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Effects of personal nostalgia intensity on consumer behaviour
by: Marchegiani, Christopher, et al.
Published: (2008)

Conceptualising personal and historical nostalgia as travel motives
by: Asenjo, Carolina, et al.
Published: (2009)

The effect of music on consumers’ nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
by: Marchegiani, Chris, et al.
Published: (2012)

Emotions under varying levels of historical nostalgia
by: Marchegiani, Chris, et al.
Published: (2009)

Assessing varying intensities of personal nostalgia on emotions
by: Phau, Ian, et al.
Published: (2009)

An investigation of the influence of nostalgia on tourist destination
by: Asenjo, Carolina, et al.
Published: (2009)

The value of historical nostalgia for marketing management
by: Marchegiani, Chris, et al.
Published: (2011)

Reclaiming heritage: colourization, culture wars and the politics of nostalgia
by: Grainge, Paul
Published: (1999)

Using digital layers to evoke nostalgia in hybrid gifting
by: Gibson, Rebecca
Published: (2024)

'Fifty-two doors': identifying cultural significance through narrative and nostalgia in Lakhnu village
by: Stephens, John
Published: (2014)

"Remembering the way it was?: development and validation of the historical nostalgia scale"
by: Marchegiani, Chris, et al.
Published: (2007)

TIME's past in the present: nostalgia and the black and white image
by: Grainge, Paul
Published: (1999)

The construction of nostalgia in screen media in the context of postsocialist China
by: Gu, Zhun
Published: (2019)

Effects of personal nostalgia on cognition, attitudes and intentions
by: Marchegiani, Chris, et al.
Published: (2009)

Examining the Moderating Role of Rational-Versus Emotional-Focused Websites: The Case of Boutique Hotels
by: Lwin, Michael, et al.
Published: (2014)

Looking beyond pasta and pizzas: examining personal and historical nostalgia as travel motives
by: Phau, I., et al.
Published: (2016)

Advertising appeals to "the times of your life": developing a scale to measure personal nostalgia
by: Marchegiani, Chris, et al.
Published: (2007)

Is emotional maltreatment in childhood a predictor of risk-taking behaviours in adults?
by: Cross, Kathryn
Published: (2019)

Nostalgia and style in retro America: moods, modes and media recycling
by: Grainge, Paul
Published: (2000)

Revisiting the blurring practices between editorials and advertising
by: Dix, Steve, et al.
Published: (2008)

Emotional appeal in advertising / Izz Dania Dzulkifle
by: Dzulkifle, Izz Dania
Published: (2020)

The role of rational and emotional appeals on website promotion
by: Lwin, Michael
Published: (2009)

Emotions within a social context of group adventure holidays: a tourist perspective
by: Alotaibi, Somaiah
Published: (2024)

The effects of emotional distractors on the performance of cognitive tasks
by: Gaeta, Giuliano
Published: (2018)

An investigation into young consumers' motives and perceptions towards SMS advertising
by: Teah, Min, et al.
Published: (2008)

Effective advertising appeals for websites of small boutique hotels
by: Lwin, Michael, et al.
Published: (2013)

Cannot write session to /tmp/vufind_sessions/sess_0n40nbch2usnscfvc1dgfrjva6