Personal and historical nostalgia: A comparison of common emotions
This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes in intensity of five emotions common to both reactions are examined. Upbeat/ela...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
The Haworth Press Inc
2013
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/46140 |