Personal and historical nostalgia: A comparison of common emotions
This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes in intensity of five emotions common to both reactions are examined. Upbeat/ela...
| Main Authors: | , |
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| Format: | Journal Article |
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The Haworth Press Inc
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/46140 |
| _version_ | 1848757477026299904 |
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| author | Phau, Ian Marchegiani, Christopher |
| author_facet | Phau, Ian Marchegiani, Christopher |
| author_sort | Phau, Ian |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes in intensity of five emotions common to both reactions are examined. Upbeat/elation, loss/regret, and warm/tender emotions are significantly heightened under the personal compared with the historical nostalgic response. Negative/irritation and serenity/calm-related emotions are not significantly different. These results highlight the need to examine nostalgia as two separate reactions and provide insights useful to practitioners regarding emotional reactions to each form. It also suggests the need for future research into personal and historical nostalgia’s comparable influences on other responses. |
| first_indexed | 2025-11-14T09:28:43Z |
| format | Journal Article |
| id | curtin-20.500.11937-46140 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:28:43Z |
| publishDate | 2013 |
| publisher | The Haworth Press Inc |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-461402017-09-13T15:55:53Z Personal and historical nostalgia: A comparison of common emotions Phau, Ian Marchegiani, Christopher advertising effectiveness emotions nostalgia consumer behaviour This research uses an experimental research design to examine differences in the emotional responses of 806 respondents experiencing specifically personal or historical nostalgic reactions to advertising appeals. Changes in intensity of five emotions common to both reactions are examined. Upbeat/elation, loss/regret, and warm/tender emotions are significantly heightened under the personal compared with the historical nostalgic response. Negative/irritation and serenity/calm-related emotions are not significantly different. These results highlight the need to examine nostalgia as two separate reactions and provide insights useful to practitioners regarding emotional reactions to each form. It also suggests the need for future research into personal and historical nostalgia’s comparable influences on other responses. 2013 Journal Article http://hdl.handle.net/20.500.11937/46140 10.1080/08911762.2013.804617 The Haworth Press Inc fulltext |
| spellingShingle | advertising effectiveness emotions nostalgia consumer behaviour Phau, Ian Marchegiani, Christopher Personal and historical nostalgia: A comparison of common emotions |
| title | Personal and historical nostalgia: A comparison of common emotions |
| title_full | Personal and historical nostalgia: A comparison of common emotions |
| title_fullStr | Personal and historical nostalgia: A comparison of common emotions |
| title_full_unstemmed | Personal and historical nostalgia: A comparison of common emotions |
| title_short | Personal and historical nostalgia: A comparison of common emotions |
| title_sort | personal and historical nostalgia: a comparison of common emotions |
| topic | advertising effectiveness emotions nostalgia consumer behaviour |
| url | http://hdl.handle.net/20.500.11937/46140 |