Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies

A common criticism directed at Davis’ (1986; 1989) Technology Acceptance Model relates to its failure to adequately frame the “experienced” user’s ongoing adoption and exploitation of information technologies. Given the pervasive nature of technology into individual users’ ongoing, everyday communic...

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Main Authors: Knight, Shirlee-ann, Burn, J.
Format: Journal Article
Published: 2011
Online Access:http://hdl.handle.net/20.500.11937/45893
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author Knight, Shirlee-ann
Burn, J.
author_facet Knight, Shirlee-ann
Burn, J.
author_sort Knight, Shirlee-ann
building Curtin Institutional Repository
collection Online Access
description A common criticism directed at Davis’ (1986; 1989) Technology Acceptance Model relates to its failure to adequately frame the “experienced” user’s ongoing adoption and exploitation of information technologies. Given the pervasive nature of technology into individual users’ ongoing, everyday communication and information interactions, along with the “new adopter” becoming an increasingly rare entity, the TAM is in danger of becoming a somewhat obsolete framework for investigating user-technology interaction. Presented is a critical analysis of the development and current state of the TAM, followed by a proposed addition to the existing Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) TAM constructs. The paper contends that the inclusion of a Perception of Interaction (PoI) construct allows researchers to develop an investigative framework which facilitates an exploration of users’ ongoing perceptions of the predictability of their technology interaction processes.
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institution Curtin University Malaysia
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publishDate 2011
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spelling curtin-20.500.11937-458932017-09-13T14:26:12Z Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies Knight, Shirlee-ann Burn, J. A common criticism directed at Davis’ (1986; 1989) Technology Acceptance Model relates to its failure to adequately frame the “experienced” user’s ongoing adoption and exploitation of information technologies. Given the pervasive nature of technology into individual users’ ongoing, everyday communication and information interactions, along with the “new adopter” becoming an increasingly rare entity, the TAM is in danger of becoming a somewhat obsolete framework for investigating user-technology interaction. Presented is a critical analysis of the development and current state of the TAM, followed by a proposed addition to the existing Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) TAM constructs. The paper contends that the inclusion of a Perception of Interaction (PoI) construct allows researchers to develop an investigative framework which facilitates an exploration of users’ ongoing perceptions of the predictability of their technology interaction processes. 2011 Journal Article http://hdl.handle.net/20.500.11937/45893 10.3127/ajis.v17i1.541 unknown
spellingShingle Knight, Shirlee-ann
Burn, J.
Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies
title Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies
title_full Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies
title_fullStr Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies
title_full_unstemmed Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies
title_short Introducing the otam: Exploring users' perceptions of their on-going interaction with adopted technologies
title_sort introducing the otam: exploring users' perceptions of their on-going interaction with adopted technologies
url http://hdl.handle.net/20.500.11937/45893