The Influence of Materialism on Ecotourism Attitudes and Behaviors
This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and p...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
SAGE Publications
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/45783 |
| _version_ | 1848757381042798592 |
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| author | Lu, A. Gursoy, D Chiappa, G. Chiappa, G. |
| author_facet | Lu, A. Gursoy, D Chiappa, G. Chiappa, G. |
| author_sort | Lu, A. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services. |
| first_indexed | 2025-11-14T09:27:11Z |
| format | Journal Article |
| id | curtin-20.500.11937-45783 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:27:11Z |
| publishDate | 2015 |
| publisher | SAGE Publications |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-457832017-09-13T14:26:11Z The Influence of Materialism on Ecotourism Attitudes and Behaviors Lu, A. Gursoy, D Chiappa, G. Chiappa, G. This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services. 2015 Journal Article http://hdl.handle.net/20.500.11937/45783 10.1177/0047287514541005 SAGE Publications restricted |
| spellingShingle | Lu, A. Gursoy, D Chiappa, G. Chiappa, G. The Influence of Materialism on Ecotourism Attitudes and Behaviors |
| title | The Influence of Materialism on Ecotourism Attitudes and Behaviors |
| title_full | The Influence of Materialism on Ecotourism Attitudes and Behaviors |
| title_fullStr | The Influence of Materialism on Ecotourism Attitudes and Behaviors |
| title_full_unstemmed | The Influence of Materialism on Ecotourism Attitudes and Behaviors |
| title_short | The Influence of Materialism on Ecotourism Attitudes and Behaviors |
| title_sort | influence of materialism on ecotourism attitudes and behaviors |
| url | http://hdl.handle.net/20.500.11937/45783 |