The Influence of Materialism on Ecotourism Attitudes and Behaviors
This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and p...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
SAGE Publications
2015
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| Online Access: | http://hdl.handle.net/20.500.11937/45783 |