Illegal games downloaders vs illegal movies downloaders??!! Both are still criminal!!
This study examines the difference perspectives between illegal games downloaders and illegal movie downloaders based on personal factors and social factors (T-Test analysis). A number of implications for businesses will be discussed, suggestions for future research are reviewed and the main contrib...
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| Format: | Conference Paper |
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Korean Scholars of Marketing Science
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/45539 |