Brand management in small to medium-sized enterprises
| Main Authors: | , , |
|---|---|
| Format: | Journal Article |
| Published: |
Blackwell
2008
|
| Online Access: | http://hdl.handle.net/20.500.11937/45524 |
| _version_ | 1848757309527818240 |
|---|---|
| author | Berthon, P. Ewing, Michael Napoli, Julie |
| author_facet | Berthon, P. Ewing, Michael Napoli, Julie |
| author_sort | Berthon, P. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| first_indexed | 2025-11-14T09:26:03Z |
| format | Journal Article |
| id | curtin-20.500.11937-45524 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:26:03Z |
| publishDate | 2008 |
| publisher | Blackwell |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-455242017-09-13T15:57:54Z Brand management in small to medium-sized enterprises Berthon, P. Ewing, Michael Napoli, Julie 2008 Journal Article http://hdl.handle.net/20.500.11937/45524 10.1111/j.1540-627X.2007.00229.x Blackwell restricted |
| spellingShingle | Berthon, P. Ewing, Michael Napoli, Julie Brand management in small to medium-sized enterprises |
| title | Brand management in small to medium-sized enterprises |
| title_full | Brand management in small to medium-sized enterprises |
| title_fullStr | Brand management in small to medium-sized enterprises |
| title_full_unstemmed | Brand management in small to medium-sized enterprises |
| title_short | Brand management in small to medium-sized enterprises |
| title_sort | brand management in small to medium-sized enterprises |
| url | http://hdl.handle.net/20.500.11937/45524 |