Brand management in small to medium-sized enterprises

Brand management in small to medium-sized enterprises

Bibliographic Details
Main Authors: Berthon, P., Ewing, Michael, Napoli, Julie
Format: Journal Article
Published: Blackwell 2008
Online Access:http://hdl.handle.net/20.500.11937/45524

Internet

http://hdl.handle.net/20.500.11937/45524

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