APA (7th ed.) Citation

Berthon, P., Ewing, M., & Napoli, J. (2008). Brand management in small to medium-sized enterprises. Blackwell.

Chicago Style (17th ed.) Citation

Berthon, P., Michael Ewing, and Julie Napoli. Brand Management in Small to Medium-sized Enterprises. Blackwell, 2008.

MLA (9th ed.) Citation

Berthon, P., et al. Brand Management in Small to Medium-sized Enterprises. Blackwell, 2008.