The value of trading relationships between buyers and sellers of wine grapes in Australia
The following dissertation uses an exploratory and confirmatory approach to explain relationship value within the grape and wine industry in Australia. Specifically, the research develops and empirically captures and compares buyers’ and sellers’ perceptions pertaining to relationship value. A three...
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| Format: | Thesis |
| Language: | English |
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Curtin University
2007
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| Online Access: | http://hdl.handle.net/20.500.11937/455 |