Where to from here

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Where to from here

The Journal of Research for Consumers (JRC) is now 10 years old. It has been an eventful decade. More and more consumer researchers are undertaking consumer-oriented research, either of their own volition or as part of the burgeoning Transformative Consumer Research movement. This article outlines t...

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Bibliographic Details
Main Author:	Pettigrew, Simone
Format:	Journal Article
Published:	Journal of Research for Consumers 2011
Online Access:	http://hdl.handle.net/20.500.11937/45367

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