Where to from here
The Journal of Research for Consumers (JRC) is now 10 years old. It has been an eventful decade. More and more consumer researchers are undertaking consumer-oriented research, either of their own volition or as part of the burgeoning Transformative Consumer Research movement. This article outlines t...
| Main Author: | |
|---|---|
| Format: | Journal Article |
| Published: |
Journal of Research for Consumers
2011
|
| Online Access: | http://hdl.handle.net/20.500.11937/45367 |