Storytelling research on international visitors: Interpreting own experiences in Tokyo

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Storytelling research on international visitors: Interpreting own experiences in Tokyo

Purpose – Using brand netnography (analyzing consumers' first-person on-line stories that include discussions of their product and brand use), this article aims to probe how visitors interpret the places, people, and situations that they experience while traveling in Japan. Design/methodology/a...

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Bibliographic Details
Main Authors:	Martin, D., Woodside, Arch
Format:	Journal Article
Published:	Emerald Group 2011
Subjects:	storytelling japan tourism consumer behaviour
Online Access:	http://hdl.handle.net/20.500.11937/45280

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