Storytelling research on international visitors: Interpreting own experiences in Tokyo
Purpose – Using brand netnography (analyzing consumers' first-person on-line stories that include discussions of their product and brand use), this article aims to probe how visitors interpret the places, people, and situations that they experience while traveling in Japan. Design/methodology/a...
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| Format: | Journal Article |
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Emerald Group
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/45280 |