Chinese Consumer Ethnocentrism: A Field Experiment

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Chinese Consumer Ethnocentrism: A Field Experiment

Consumer ethnocentrism presents barriers for internationalising organisations. In China, evidence of a resurgent nationalism partly fuelled by rapid economic growth portends a shift in consumption away from foreign towards domestic products. On the other hand, rising consumer demand for branded and...

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Bibliographic Details
Main Authors:	Bi, X., Gunessee, S., Hoffmann, R., Hui, Wendy, Larner, J., Ma, Q., Thompson, F.
Format:	Journal Article
Published:	John Wiley & Sons Ltd. 2012
Online Access:	http://hdl.handle.net/20.500.11937/45008

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