Chinese Consumer Ethnocentrism: A Field Experiment
Consumer ethnocentrism presents barriers for internationalising organisations. In China, evidence of a resurgent nationalism partly fuelled by rapid economic growth portends a shift in consumption away from foreign towards domestic products. On the other hand, rising consumer demand for branded and...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
John Wiley & Sons Ltd.
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/45008 |