The Role of Interaction Quality and Switching Costs in Premium Banking Services

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The Role of Interaction Quality and Switching Costs in Premium Banking Services

Purpose - This paper re-examines the commitment-trust model (Morgan and Hunt, 1994) in the context of premium banking services. Inline with Toncar and Munch (2010) we seek to develop an extension to the model because of the need to encapsulate contextual variables that constrain the link between the...

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Bibliographic Details
Main Authors:	Laksamana, Patria, Wong, David, Kingshott, Russel, Muchtar, Fatimah
Format:	Journal Article
Published:	Emerald Group Publishing Limited 2013
Subjects:	Continuance Commitment Interaction Quality Relationship Marketing Switching Costs Premium Banking Services Commitment-Trust Model
Online Access:	http://hdl.handle.net/20.500.11937/44666

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