The Role of Interaction Quality and Switching Costs in Premium Banking Services
Purpose - This paper re-examines the commitment-trust model (Morgan and Hunt, 1994) in the context of premium banking services. Inline with Toncar and Munch (2010) we seek to develop an extension to the model because of the need to encapsulate contextual variables that constrain the link between the...
| Main Authors: | , , , |
|---|---|
| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/44666 |