Using Authentic Multimedia Cases to Connect with Industry

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Using Authentic Multimedia Cases to Connect with Industry

The Harvard style teaching case is a tried and true teaching method in business schools around the world. However, this method has its flaws. Multi-media teaching cases address concerns associated with realism, authenticity and professionalism. This paper presents adelivery model that facilitates th...

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Bibliographic Details
Main Authors:	Vibert, C., Chang, Vanessa
Other Authors:	Jan Herrington
Format:	Conference Paper
Published:	AACE 2013
Online Access:	http://www.editlib.org/p/111990 http://hdl.handle.net/20.500.11937/44651

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