Using Authentic Multimedia Cases to Connect with Industry

The Harvard style teaching case is a tried and true teaching method in business schools around the world. However, this method has its flaws. Multi-media teaching cases address concerns associated with realism, authenticity and professionalism. This paper presents adelivery model that facilitates th...

Full description

Bibliographic Details
Main Authors: Vibert, C., Chang, Vanessa
Other Authors: Jan Herrington
Format: Conference Paper
Published: AACE 2013
Online Access:http://www.editlib.org/p/111990
http://hdl.handle.net/20.500.11937/44651