Trust and reputation for service-oriented environments: Technologies for building business intelligence and consumer confidence
Trust has played a central role in human relationships and hence has been the subject of study in many fields including business, law, social science, philosophy and psychology. It has played a pivotal role in forming contracts, carrying out business, assisting people work together co-operatively an...
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Published: |
John Wiley and Sons
2006
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/44578 |