Awareness and impact of the 'Bubblewrap' advertising campaign among Aboriginal smokers in Western Australia

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Awareness and impact of the 'Bubblewrap' advertising campaign among Aboriginal smokers in Western Australia

Background Antismoking mass media campaigns have been shown to reduce smoking prevalence in the mainstream community, however there is little published research on their effect on Aboriginal Australian smokers. Objectives To evaluate the awareness and impact of a mainstream mass media advertising ca...

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Bibliographic Details
Main Authors:	Boyle, T., Shepherd, Carrington, Pearson, G., Monteiro, H., McAullay, D., Economo, K., Stewart, S.
Format:	Journal Article
Published:	BMJ Publishing Group 2010
Online Access:	http://hdl.handle.net/20.500.11937/4456

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