Awareness and impact of the 'Bubblewrap' advertising campaign among Aboriginal smokers in Western Australia
Background Antismoking mass media campaigns have been shown to reduce smoking prevalence in the mainstream community, however there is little published research on their effect on Aboriginal Australian smokers. Objectives To evaluate the awareness and impact of a mainstream mass media advertising ca...
| Main Authors: | , , , , , , |
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| Format: | Journal Article |
| Published: |
BMJ Publishing Group
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/4456 |