Counterfeits of luxury brands: exploring the role of lawfulness and legality

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Counterfeits of luxury brands: exploring the role of lawfulness and legality

This study examines the influence of personality factors and attitudes toward consumers? willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers? willingness to purchase counterfeit luxury brands. Integri...

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Bibliographic Details
Main Authors:	Sequiera, M., Dix, Steve, Phau, Ian
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2008
Subjects:	Personality factors Purchase intention Counterfeits Luxury brands
Online Access:	http://hdl.handle.net/20.500.11937/44485

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