Counterfeits of luxury brands: exploring the role of lawfulness and legality
This study examines the influence of personality factors and attitudes toward consumers? willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers? willingness to purchase counterfeit luxury brands. Integri...
| Main Authors: | , , |
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| Format: | Working Paper |
| Published: |
School of Marketing, Curtin Business School
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/44485 |