Counterfeits of luxury brands: exploring the role of lawfulness and legality
This study examines the influence of personality factors and attitudes toward consumers? willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers? willingness to purchase counterfeit luxury brands. Integri...
| Main Authors: | , , |
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2008
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| Online Access: | http://hdl.handle.net/20.500.11937/44485 |
| _version_ | 1848757014974431232 |
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| author | Sequiera, M. Dix, Steve Phau, Ian |
| author_facet | Sequiera, M. Dix, Steve Phau, Ian |
| author_sort | Sequiera, M. |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study examines the influence of personality factors and attitudes toward consumers? willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers? willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Further managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands. |
| first_indexed | 2025-11-14T09:21:22Z |
| format | Working Paper |
| id | curtin-20.500.11937-44485 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:21:22Z |
| publishDate | 2008 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-444852017-01-30T15:14:22Z Counterfeits of luxury brands: exploring the role of lawfulness and legality Sequiera, M. Dix, Steve Phau, Ian Personality factors Purchase intention Counterfeits Luxury brands This study examines the influence of personality factors and attitudes toward consumers? willingness to knowingly purchase counterfeit luxury brands. The findings have uncovered contrasting evidence that attitudes do not influence consumers? willingness to purchase counterfeit luxury brands. Integrity has been noted to be a strong influencer of both attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal differences. Status consumption and materialism did not play a role in influencing attitudes or willingness to purchase. Further managerial implications were provided to better allow luxury brand owners, the government and policy makers to better understand consumers of counterfeit luxury brands. 2008 Working Paper http://hdl.handle.net/20.500.11937/44485 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Personality factors Purchase intention Counterfeits Luxury brands Sequiera, M. Dix, Steve Phau, Ian Counterfeits of luxury brands: exploring the role of lawfulness and legality |
| title | Counterfeits of luxury brands: exploring the role of lawfulness and legality |
| title_full | Counterfeits of luxury brands: exploring the role of lawfulness and legality |
| title_fullStr | Counterfeits of luxury brands: exploring the role of lawfulness and legality |
| title_full_unstemmed | Counterfeits of luxury brands: exploring the role of lawfulness and legality |
| title_short | Counterfeits of luxury brands: exploring the role of lawfulness and legality |
| title_sort | counterfeits of luxury brands: exploring the role of lawfulness and legality |
| topic | Personality factors Purchase intention Counterfeits Luxury brands |
| url | http://hdl.handle.net/20.500.11937/44485 |