Congruent or conflicted? The impact of injunctive and descriptive norms on environmental intentions

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Congruent or conflicted? The impact of injunctive and descriptive norms on environmental intentions

Two experiments examine the interplay of injunctive and descriptive norms on intentions to engage in pro-environmental behavior. In Experiment 1, Australian participants were exposed to supportive or unsupportive group descriptive and injunctive norms about energy conservation. Results revealed that...

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Bibliographic Details
Main Authors:	Smith, J., Louis, W., Terry, Deborah, Greenaway, K., Clarke, M., Cheng, X.
Format:	Journal Article
Published:	Academic Press 2012
Online Access:	http://hdl.handle.net/20.500.11937/44314

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