Congruent or conflicted? The impact of injunctive and descriptive norms on environmental intentions
Two experiments examine the interplay of injunctive and descriptive norms on intentions to engage in pro-environmental behavior. In Experiment 1, Australian participants were exposed to supportive or unsupportive group descriptive and injunctive norms about energy conservation. Results revealed that...
| Main Authors: | , , , , , |
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| Format: | Journal Article |
| Published: |
Academic Press
2012
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| Online Access: | http://hdl.handle.net/20.500.11937/44314 |