Gestalt modeling of international tourism behavior: Applying dimensional qualitative research in constructing grounded theory
Conventional, dominant logic research methods include collecting and analyzing data to test hypotheses in a deductive theory using empirical positivistic methods. In contrast, grounded theory (i.e., building and revising propositional statements of relationships from questioning and observing inform...
| Main Authors: | , |
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| Format: | Journal Article |
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John Wiley & Sons, Inc.
2011
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| Online Access: | http://hdl.handle.net/20.500.11937/44288 |