Destination image and choice intention of university student travellers to Mauritius
Purpose – The purpose of this paper is to examine the influences of information sources, namely organic sources and induced sources, on perceived destination image and destination choice intention of university student travellers to Mauritius. Design/methodology/approach – Data were collected using...
| Main Authors: | , , |
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| Format: | Journal Article |
| Published: |
Emerald Group Publishing Limited
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/44152 |