Shifting online: an exploratory study into PR consultants' attitude towards new media
This study set out to explore the current usage and knowledge of new media as a public relations tool and channel amongst practising public relations consultants in Australia. The research was motivated by a nationwide benchmarking study by de Bussy and Wolf (2009), which concluded that new media wa...
| Main Authors: | , |
|---|---|
| Format: | Journal Article |
| Published: |
University of Melbourne
2012
|
| Online Access: | http://journals.culture-communication.unimelb.edu.au/platform/v4i1_wolf.html http://hdl.handle.net/20.500.11937/44119 |