Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective
This study investigated the inter-group communication between Baby Boomer Leaders and Generation Y Followers. This qualitative study, set in the Energy Utilities industry in Australia, pioneered two models, cultural reasoning and ServQual as ways of increasing understanding of how these very differe...
| Main Author: | |
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| Format: | Thesis |
| Language: | English |
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Curtin University
2014
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| Online Access: | http://hdl.handle.net/20.500.11937/44 |
| _version_ | 1848743268050796544 |
|---|---|
| author | Pritchard, Jane Cynthia |
| author_facet | Pritchard, Jane Cynthia |
| author_sort | Pritchard, Jane Cynthia |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | This study investigated the inter-group communication between Baby Boomer Leaders and Generation Y Followers. This qualitative study, set in the Energy Utilities industry in Australia, pioneered two models, cultural reasoning and ServQual as ways of increasing understanding of how these very different generations prefer to communicate. The findings showed that Baby Boomer Leaders were more formal, compliant and rational in their communication methods whereas Generation Y Followers were more informal, questioning and intuitive and socio-centric. |
| first_indexed | 2025-11-14T05:42:52Z |
| format | Thesis |
| id | curtin-20.500.11937-44 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T05:42:52Z |
| publishDate | 2014 |
| publisher | Curtin University |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-442017-02-20T06:41:34Z Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective Pritchard, Jane Cynthia This study investigated the inter-group communication between Baby Boomer Leaders and Generation Y Followers. This qualitative study, set in the Energy Utilities industry in Australia, pioneered two models, cultural reasoning and ServQual as ways of increasing understanding of how these very different generations prefer to communicate. The findings showed that Baby Boomer Leaders were more formal, compliant and rational in their communication methods whereas Generation Y Followers were more informal, questioning and intuitive and socio-centric. 2014 Thesis http://hdl.handle.net/20.500.11937/44 en Curtin University fulltext |
| spellingShingle | Pritchard, Jane Cynthia Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective |
| title | Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective |
| title_full | Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective |
| title_fullStr | Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective |
| title_full_unstemmed | Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective |
| title_short | Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective |
| title_sort | inter-group communication between baby boomer leaders and generation y followers: a cultural reasoning perspective |
| url | http://hdl.handle.net/20.500.11937/44 |