Inter-group communication between baby boomer leaders and generation Y followers: a cultural reasoning perspective

This study investigated the inter-group communication between Baby Boomer Leaders and Generation Y Followers. This qualitative study, set in the Energy Utilities industry in Australia, pioneered two models, cultural reasoning and ServQual as ways of increasing understanding of how these very differe...

Full description

Bibliographic Details
Main Author: Pritchard, Jane Cynthia
Format: Thesis
Language:English
Published: Curtin University 2014
Online Access:http://hdl.handle.net/20.500.11937/44