"I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry

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"I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry

Are students prepared for the day to day challenges of the communications industry by the time they are completing their final year? This research addresses students pre- and frequently misconceptions as they embark on their studies, contrasted to their understanding of the discipline after having c...

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Bibliographic Details
Main Author:	Wolf, Katharina
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Offshore programs Public Relations Work integrated learning Cross campus Work placement Graduate attributes
Online Access:	http://hdl.handle.net/20.500.11937/43652

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