"I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry
Are students prepared for the day to day challenges of the communications industry by the time they are completing their final year? This research addresses students pre- and frequently misconceptions as they embark on their studies, contrasted to their understanding of the discipline after having c...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/43652 |