"I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry
Are students prepared for the day to day challenges of the communications industry by the time they are completing their final year? This research addresses students pre- and frequently misconceptions as they embark on their studies, contrasted to their understanding of the discipline after having c...
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| Format: | Working Paper |
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School of Marketing, Curtin Business School
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/43652 |
| _version_ | 1848756763134787584 |
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| author | Wolf, Katharina |
| author_facet | Wolf, Katharina |
| author_sort | Wolf, Katharina |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Are students prepared for the day to day challenges of the communications industry by the time they are completing their final year? This research addresses students pre- and frequently misconceptions as they embark on their studies, contrasted to their understanding of the discipline after having completed all core units of the public relations stream. By focusing on students enrolled in a final year, compulsory placement unit, this study investigates the role industry placements play in providing students with a realistic understanding of their chosen discipline before entering the employment market. This in turn re-opens the debate about the importance of work integrated learning opportunities and particularly placement units as an integral element of a communications degree. |
| first_indexed | 2025-11-14T09:17:22Z |
| format | Working Paper |
| id | curtin-20.500.11937-43652 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:17:22Z |
| publishDate | 2009 |
| publisher | School of Marketing, Curtin Business School |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-436522017-01-30T15:09:03Z "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry Wolf, Katharina Offshore programs Public Relations Work integrated learning Cross campus Work placement Graduate attributes Are students prepared for the day to day challenges of the communications industry by the time they are completing their final year? This research addresses students pre- and frequently misconceptions as they embark on their studies, contrasted to their understanding of the discipline after having completed all core units of the public relations stream. By focusing on students enrolled in a final year, compulsory placement unit, this study investigates the role industry placements play in providing students with a realistic understanding of their chosen discipline before entering the employment market. This in turn re-opens the debate about the importance of work integrated learning opportunities and particularly placement units as an integral element of a communications degree. 2009 Working Paper http://hdl.handle.net/20.500.11937/43652 School of Marketing, Curtin Business School fulltext |
| spellingShingle | Offshore programs Public Relations Work integrated learning Cross campus Work placement Graduate attributes Wolf, Katharina "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| title | "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| title_full | "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| title_fullStr | "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| title_full_unstemmed | "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| title_short | "I thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| title_sort | "i thought it was all about wining and dining, parties and celebrities" - an insight into final year public relations students' perception of the communications industry |
| topic | Offshore programs Public Relations Work integrated learning Cross campus Work placement Graduate attributes |
| url | http://hdl.handle.net/20.500.11937/43652 |