An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications

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An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications

Social marketing has an important role to play in addressing population overweight by encouraging individuals to engage in higher levels of physical activity and assisting policy makers in developing upstream programs to create social and physical environments that are conducive to this behaviour. O...

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Bibliographic Details
Main Author:	Pettigrew, Simone
Other Authors:	Dr Dewi Tojib
Format:	Conference Paper
Published:	Australian & New Zealand Marketing Academy 2009
Online Access:	http://hdl.handle.net/20.500.11937/43466

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