An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications
Social marketing has an important role to play in addressing population overweight by encouraging individuals to engage in higher levels of physical activity and assisting policy makers in developing upstream programs to create social and physical environments that are conducive to this behaviour. O...
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| Format: | Conference Paper |
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Australian & New Zealand Marketing Academy
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/43466 |