An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications
Social marketing has an important role to play in addressing population overweight by encouraging individuals to engage in higher levels of physical activity and assisting policy makers in developing upstream programs to create social and physical environments that are conducive to this behaviour. O...
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| Other Authors: | |
| Format: | Conference Paper |
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Australian & New Zealand Marketing Academy
2009
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| Online Access: | http://hdl.handle.net/20.500.11937/43466 |
| _version_ | 1848756699813380096 |
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| author | Pettigrew, Simone |
| author2 | Dr Dewi Tojib |
| author_facet | Dr Dewi Tojib Pettigrew, Simone |
| author_sort | Pettigrew, Simone |
| building | Curtin Institutional Repository |
| collection | Online Access |
| description | Social marketing has an important role to play in addressing population overweight by encouraging individuals to engage in higher levels of physical activity and assisting policy makers in developing upstream programs to create social and physical environments that are conducive to this behaviour. Older Australians need particular attention as they have been neglected in previous Australian media campaigns designed to encourage increased physical activity and they remain an under-researched group despite their growing segment size and their heightened need for regular exercise to prevent age-related illnesses. The present study adopted the ecological model of behaviour analysis to explore the many and varied factors influencing seniors’ physical activity levels. Specific recommendations for future interventions targeting this group are provided. |
| first_indexed | 2025-11-14T09:16:21Z |
| format | Conference Paper |
| id | curtin-20.500.11937-43466 |
| institution | Curtin University Malaysia |
| institution_category | Local University |
| last_indexed | 2025-11-14T09:16:21Z |
| publishDate | 2009 |
| publisher | Australian & New Zealand Marketing Academy |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | curtin-20.500.11937-434662017-01-30T15:07:45Z An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications Pettigrew, Simone Dr Dewi Tojib Social marketing has an important role to play in addressing population overweight by encouraging individuals to engage in higher levels of physical activity and assisting policy makers in developing upstream programs to create social and physical environments that are conducive to this behaviour. Older Australians need particular attention as they have been neglected in previous Australian media campaigns designed to encourage increased physical activity and they remain an under-researched group despite their growing segment size and their heightened need for regular exercise to prevent age-related illnesses. The present study adopted the ecological model of behaviour analysis to explore the many and varied factors influencing seniors’ physical activity levels. Specific recommendations for future interventions targeting this group are provided. 2009 Conference Paper http://hdl.handle.net/20.500.11937/43466 Australian & New Zealand Marketing Academy fulltext |
| spellingShingle | Pettigrew, Simone An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications |
| title | An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications |
| title_full | An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications |
| title_fullStr | An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications |
| title_full_unstemmed | An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications |
| title_short | An Ecological Account of Seniors' Attitudes to Physical Activity: Social Marketing Implications |
| title_sort | ecological account of seniors' attitudes to physical activity: social marketing implications |
| url | http://hdl.handle.net/20.500.11937/43466 |