Corporate social responsibility, stakeholder theory and climate change: Is green the new black for ExxonMobil?
Marketing Strategy Casebook, provides a rich source of material to develop students' awareness of how the concepts and principles are applied in real-world contexts." -- Back cover.
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| Format: | Book Chapter |
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Cambridge University Press
2013
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| Online Access: | http://hdl.handle.net/20.500.11937/43057 |