?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks

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?Are you a peer to peer pirate?? attitudes towards downloading movies and TV series through P2P networks

This study sets out to investigate how collectivism and personal moral obligation may influence young consumers' attitudes towards the ethical stance of downloading of movies and TV series from the Internet and subsequent downloading behaviour. Data were collected using a convenience sampling...

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Bibliographic Details
Main Author:	Teah, Min
Format:	Working Paper
Published:	School of Marketing, Curtin Business School 2009
Subjects:	Downloading behaviour Collectivism Young consumers Attitudes towards downloading Personal moral obligation
Online Access:	http://hdl.handle.net/20.500.11937/42931

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